Portfolio
World Famous Fried Chicken
If you haven’t had Gus’s, you haven’t had fried chicken. It’s a special thing when people gather around a meal that means something. This is soul food the way it’s meant to be, the kind that makes you feel right at home. You may come to us hungry, but you will always leave as family. And even as Gus’s grows around the globe, there will always be room at our table.
Creative Direction. Brand Development. Copy
Photography: Ashley Benham
You Weren’t Made to Sit Still
We believe that nature brings out the best in us. That fun can be rugged. That wellness can be wild. That everyone deserves a place to move, connect and breathe deep.
Rockwell is an upcoming Adventure and RV Park located in the heart of Minnesota. Operating out of a former quarry, Rockwell will bring world-class mountain bike trails, rock climbing, water sports and camping to the Land of 10,000 Lakes and beyond.
Creative Direction. Campaign Creation. Naming. Copy
Design: Tom Bates
The Beer That Cheers
Ears Up is the official craft beer of South Dakota State University. Born and brewed from school pride and a winning spirit, “Ears Up” became the rallying cry of back-to-back football championships. It’s beer made for moments that matter, for the team that makes you cheer and for the communities that keep us close. Come see what school spirit tastes like.
Campaign Creation. Brand Development. Copy. Photography
Notes To Self
An encouraging message. A friendly reminder. A kind gesture. These small acts can change someone’s life by making way for larger, more meaningful conversations about behavioral health.
The “Notes to Self” campaign was born using a series of notes, reminders and positive affirmations to remind people that they are seen, that they matter and that help is always here.
Campaign Creation. Copy
Design: Dan Dismounts Creative Direction: Kristy Laue
We Speak Kid
At Horizon Health, we understand our community’s way of life — and that includes our littlest neighbors. The ones with ouchies, booboos and owies, who have big opinions but might be afraid of a little poke. We’re here. For them. For their parents. For the times they need to be brave, need to take icky purple medicine or need to stay still for the beepy ear thingie. At all stages of childhood, we see kids. We know kids. We speak kid.
Campaign Creation. Copy
Design: Dan Dismounts
Brunch Done Better
Daylight Delight was made to make brunch better, your bartender’s life easier and your grocery list smaller. This breakfast beer is a ready-to-drink mimosa that’s ready for anything. Whether it’s five o’clock somewhere or brunch o’clock now, its sweet and sunny taste is sure to make you a morning person.
Naming. Campaign Creation. Copy. Photography
Design: Mitch Tobert
You’ve Got Someplace to Be
Life moves fast. You’ve got things to do. Places to be. So, you rush to make up for it. But before you know it, life could be gone. “You’ve Got Someplace to Be” takes a known phrase and flips it on its head, using it as a reason to take caution on the road. We all have someplace to be, and this campaign shows situations where you’re needed and why. Because when you’ve got someplace to be, you’ve got a million different reasons to drive safely.
Campaign Creation. Copy
Design: Dan Dismounts & Taylor Hilmoe Creative Direction: Kristy Laue
You Deserve a Skip Day
Skip Day is an identity where leisure is lauded. Where taking a five minute break is never out of the question. This seltzer was designed to give drinkers permission to take time for themselves — whether that be on the couch, on a hike or on the clock 😉
Not only is its name a call to action, it also exists in a saint and sinner dichotomy. You can take a Skip Day for your wellness, health and leisure … or, you can take a Skip Day for the hell of it, ditch work and hang out with your friends. There’s no wrong way to spend a Skip Day.
Campaign Creation. Copy. Photography
Design: Mitch Tobert & Evan Richards
New Growth Now
People need plants more than plants need people. Without humans, Mother Earth would do just fine. But for us, nature is necessary. LGC’s rebrand makes that clear. New Growth Now isn’t just a mantra, it’s an invitation to come grow with us. To live better lives, have a better connection to nature and become a better homeowner.
Campaign Creation. Copy. Photography
Design: Tom Bates